Microsoft plans anti-Apple marketing blitz for Vista

Pat · 09-07-2008, 04:29 PM

Quote:

Having lost its patience with Apple's "Get a Mac" advertising campaign attacking Windows Vista's public perception, Microsoft will spend hundreds of millions of dollars trying to prop up the standing of its operating system.

The company's VP of Vista marketing, Brad Brooks, told attendees at a Microsoft Worldwide Partner Conference on Tuesday that the next few months will see a major advertising push that promises to "free the people" through what Vista has to offer and that Microsoft wouldn't take Apple's repeated attacks on Vista reliability without a fight.

"You thought the sleeping giant was still sleeping, well we woke it up and it's time to take our message forward," Brooks warns Apple. "There's a conversation going on in the marketplace today and it's just plain awful. We've got to get back on the front foot."

He acknowledges, however, that Vista's rough launch has cost the company significant ground and that the ads will as much be about damage control as touting the brand. In a rare glimpse into Microsoft's own view of the launch, Brooks recognizes that Vista "broke a lot of things" and triggered "a lot of pain" in partners trying to support the newer Windows edition.

Read More: http://www.appleinsider.com/articles...for_vista.html