IMHO, VIA should first concentrate on performance per watt than reducing wattage
As long as they make these low wattage and avg. performance, they will never get a break.
Look at AMD. They solely concentrated on getting most out of the processor (in the 90's) and now they are serious competitor to Intel.
Via has been in the market for some 22 years, formed seven years before nVidia and 2yrs after ATI. while nVidia and ATI are exchanging performance crown, Via is still stuck to the budget computing with paltry market share. What a loser this company is.