Software giant, Microsoft, is hitting on the online advertising space...big time ! According to reports, the company has tied-up both- with popular news site, Digg.com, and with game developer, Electronic arts (EA); for selling adverts online.
However what is interesting is in case of the Digg deal, Microsoft has managed to replace previous online advertising partner, Google.
M$ strategy doesn't work every time? ..I just saw a video recently which showed M$ boasting about this stuff..I will try finding in the link and post it in here