Google to buy DoubleClick for $3.1 billion

[anandk]

World's top search engine beats out Microsoft and others in bidding.

Search engine leader Google has announced it will buy top digital marketing services firm DoubleClick for $3.1 billion from private equity firm Hellman & Friedman, which bought DoubleClick for $1.1 billion in 2005. The deal, Google’s largest to date, will likely help boost Google’s presence in the area of Internet display advertising, not that it doesn’t already dominate the market. DoubleClick specializes on placing and serving banners and other display ads on prominent Web sites.

http://money.cnn.com/2007/04/13/tech...ex.htm?cnn=yes

u may hav noticed that several anti-spys identify doubleclicks as spyware cookies

[mikeon]

Google is gettin closer to ruling the world ! :twisted

but isnt it spyware ?? and after googles aquisition it mite be knocked off most anti spywares lists ?

[anandk]

Privacy groups have lodged a complaint with the Federal Trade Commission (FTC) over Google's proposed acquisition of online advertising company DoubleClick. The merger will give the combined company unprecedented power... http://www.theregister.co.uk/