"I'm a Vaio"

nepcker · 13-03-2007, 10:04 PM

You've probably heard of Apple's "Get a mac" campaign. They star actor Justin Long as a Macintosh (Mac OS X) and author and humorist John Hodgman as a PC (presumed to be running Windows, shown as running Windows Vista in the most recent ads). The format for each commercial is similar in which Long introduces himself as a Mac and Hodgman introduces himself as a PC. The ads focus on computing comparing the Mac's capability, speed, etc. with that of the PC. Each ad takes place in front of a blank white screen.

So.. what is Sony trying to do now? They’ve got a Flash ad for their VAIO C Series on their Australia website that takes a page right out of Apple’s Get A Mac ads. The ad features characters playing a PC and a Mac – directly inspired by Apple’s campaign down to the costumes – and a VAIO.

All I can say – it’s a weird ad. When you roll your mouse over it, the 3 characters turn around and offer their butts to be pinched (Why would they turn around otherwise?). Each makes a different sound when pinched.

Sony doesn’t want to be know for making PCs, they want to be known for making VAIOs. Apple is inspiring non-PCs.

Right. Could you be more original in your marketing efforts, Sony?

What do you think about the ad?

Source: http://www.engadget.com/2006/12/03/i...and-im-a-vaio/

~Phenom~ · 13-03-2007, 10:43 PM

these mac ads are really getting more n more popular.

nepcker · 15-03-2007, 09:12 AM

It's not a mac ad, actually. It's Sony stealing Apple's concept and using it on their own ads.

piyush gupta · 15-03-2007, 10:25 AM

its very older one why not post it in chit chat section rather than in Technology News

ax3 · 15-03-2007, 11:28 AM

bt these ads r really catchy .........

Ankur Gupta · 15-03-2007, 07:01 PM

^^Yeah agree with that...
These ads draw a lot of consumer attention just as their products...

tarey_g · 15-03-2007, 10:29 PM

Quote:

Originally Posted by nepcker

It's not a mac ad, actually. It's Sony stealing Apple's concept and using it on their own ads.

Lol,don't you understand, its not concept theft , they have done it delibrately. Haven't you seen such ads which mock or use other ad concept.

aryayush · 15-03-2007, 10:58 PM

Yeah, they are just a play on Apple's 'Get a Mac' ad campaign. Nothing wrong with that, of course.

But I have seen this flash video in the past. Did not understand the head or tail of it.