Flock, the New Browser on the Block

[raasm287]

The latest challenger to Explorer and Firefox aims to beat the big guys by emphasizing blogging, networking, and online communities
Web browsers don't look much different than they did a decade ago, when Netscape Communications's initial stock offering catapulted software for navigating the Web into the public eye. You click on a site, look around, watch or listen to something, click somewhere else -- all by your lonesome self. Now, an upstart called Flock aims to change all that.

On Oct. 5, the Palo Alto-based startup takes the wraps off what it's calling a "social browser." Unlike plain-vanilla browsers such as Microsoft's (MSFT ) Internet Explorer, Flock's browser is built specifically for a new, emerging generation of Web users, one that isn't satisfied passively browsing media online.

Flock hopes to turn the browser into a dashboard for collaborating, blogging, sharing photos, reveling in a raft of other group activities that have recently caught fire online.

"INCUMBENTS ARE VULNERABLE." "The Web is not just a library of documents, but a stream of events and people," says Flock co-founder and Chief Executive Bart Decrem. "And people are spending a lot more time sharing on the Web."

Flock is also the latest and most ambitious example of a surprising renaissance in browser innovation. Less than a year after its first ready-for-prime-time release, the Mozilla Firefox browser -- which Decrem and some of his engineers helped create and popularize before starting Flock last spring -- has stolen nearly 10% of the market from leader Microsoft.

Another browser, Opera, has also gained, especially in Europe. "The incumbents are vulnerable," says David Cowan, general partner with Bessemer Venture Partners, Flock's lead investor. "Today, those are the juiciest targets."

They're also the most powerful competitors. In response to competition from Firefox, Microsoft has turned up the firepower in its own browser, adding improved security in recent releases and planning more features in a new browser in coming months.

BLOGGERS' BOON. Decrem concedes Flock has its work cut out for it -- especially since he's hardly aiming low. He hopes to have 100 million users within five years. "There's not too many people crazy enough to do a browser," he notes with a grin.

The Flock browser, which is expected to be released to the public in test form in about two weeks, does everything a regular browser does, but with several important additions.

For one, it makes blogging a snap by eliminating the need to do arcane coding in order to post, change fonts or add photos. Right click the mouse on a Web page, and a blogging wizard comes up that automatically creates links, citations, and quotes that are ready to insert into a blog. A horizontal bar on the browser also can load photos from the photo-sharing site Flickr, so they can be simply dragged and dropped into the blog post.

HANDY HISTORY. Moreover, Flock makes it easy to create online bookmarks for Web sites. Visit a Web site and click a "+" button on one of the browser's toolbars, and that site is saved to a personalized list on the social bookmarks Web site http://del.icio.us./.

Those bookmarks can be tagged with useful descriptions and shared with others. Flock also lets people create watchlists of people whose bookmarks they like and form groups with people who link to particular tags. Flock also keeps a history of every Web page a user visits, so they can be found easily later.

Even in raw test mode, Flock and its blogging tools in particular are drawing rave reviews from tech-savvy users. "Pure magic," says J. Michael Arrington, general partner at Archimedes Ventures, who co-writes the blog TechCrunch. "It's a beautiful application, and they're a bunch of smart guys." Even Robert Scoble, Microsoft's most famous blogger, has called the Flock browser "awesome."

PERSONAL TOUCH. The most innovative thing about Flock is that it's trying to do away with the notion of "browsing." Co-founder and Marketing Vice-President Geoffrey Arone says the term is an increasingly irrelevant description of what people do online. Essentially, Flock's software is intended to serve less as a window into static Web content than as a customizable conduit for participatory Web services, from Flickr to del.icio.us to the collaborative online encyclopedia Wikipedia.

It's not an entirely new idea. Tech-savvy folks can customize their Web experience with a number of new tools. Firefox, and now Internet Explorer, for instance, allow people to add "extensions" to their browser. They can, say, add a new search-engine box to their browsers, even alter the appearance and features of individual Web sites. Possible additions include blocking ads or filling in personal account information.

But Cowan notes that not everyone wants to trick out their Web browser. "Most people just want to drive their car off the lot," he says. So Flock's aim is to create software that makes it dead-easy for regular Web users to customize an experience with just a few clicks. The Flock software will be offered free, both to the general public and to other Web developers in open-source form, so they can add and contribute their own tweaks.

REDMOND'S RESPONSE. So how will it generate sales? Decrem expects to make money from running Google ads, as well as getting so-called affiliate fees for referring users to commercial sites such as Amazon.com (AMZN ). Moreover, he envisions getting money from other Web services, such as blogging or photo-sharing services, that might pay Flock for sign-ups sent their way from the Flock software.

At least for a while, that may be enough to sustain 12 guys and and a dog or two in a converted garage in Palo Alto, Calif. But getting traction among millions of Web users will be the tough part, even if the software ultimately works as well as it demos. After all, Microsoft's browser still commands 90% of browser use, and it's not standing still.

A test version of a new Internet Explorer, scheduled to be released to the general public soon, includes streamlined ways to find and read so-called RSS feeds and integrate them into calendar and e-mail programs. "We think these features will take the browser to the next level," says Gary Schare, Microsoft's director of product management for Internet Explorer.

"THE COMMON GOOD." What's more, the folks at Mozilla, the newly for-profit producer of Firefox, are still cranking away at making their software the browser of choice. Indeed, while Mozilla President Mitchell Baker welcomes browser innovation on top of Firefox, she questions whether an entirely new browser is the right way to go. Better, she contends, to create simple, targeted extensions that individual browser users can choose to add to Firefox. "It keeps the energy focused on the common good," adds Mike Shaver, Mozilla's technology strategist.

Flock is making a heady gamble -- one that conjures up ghosts of Internet bubble past. Flock's ancestor, Netscape, gave away free browsers, too. Despite being acquired by America Online for $4 billion, it was widely viewed as having gotten crushed by Microsoft. But if Flock can use its early buzz to shepherd the online masses toward its software, it may not be long before we click goodbye to the old Web browser.

Source

[navjotjsingh]

Well We have another Browser Competing. Microsoft should now gear up for a Mahabharat. Well features in Flock sounds interesting but we will have to wait whether it goes properly down well with us or not.

Waiting for it.

[raasm287]

I had the oppurtunity of downloading it...its very fast...
Actually it has been termed as "Super Firefox"

U guys check it out too ...7 mb size

[navjotjsingh]

From where did you download it?

[devilhead_satish]

Here is the download link.

http://downloads.flock.com/?product=flock-0.4.9&os=win

BTW check out their homepage
http://www.flock.com
You might find interesting info over there.

[navjotjsingh]

After Installing Flock go to http://wordpress.com/flock/ on your Flock Browser and wait for surprise.

[kato]

yeah i got it now wat u r saying i always needed the wordpress invite and they give it with the browser anyway i was going to download the browser today now this makes me more happy.

A question: on which browser is it based i wanna know

[Vishal Gupta]

I d/l ed and installed it, seems a clone of Firefox...

[mehulved]

This sounds real good. The features mentioned here have made my mouth water. So, i quickly went and downloaded FLOCK. Had a look at it. Seems a lot different than other browsers around. Its surely what the blogger orederd for. Looking forward to using its features further. Wordpress invite was cool.

[devilhead_satish]

Oh wow! I got it for the first time in my life! My own name as the username. Yes, just the name "satish". Register quick and you'll get one too. I am talking about WordPress!!

[shwetanshu]

i get my name as username anywhere i want, hehehe, well thanx since my frnds only stick with IE, i gave em all a wordpress invite.

[kato]

hey it shows i used up all my wordpress invites i got wordpress from invite from flock

[navjotjsingh]

I also found a program that will convert firefox entensions to flock

http://frobba.com/main.asp?article=230

a osx version is coming out soon

Also if you create a Wordpress account through Flock you will not get any invites. That's what I call a fair policy.

[devilhead_satish]

Ah! thank you NavjotSingh! I wanted that one!

[srijit]

one big problem is that it can take import only IE bookmarks. wtf? y not import FF bookmarks? after all its a clone of FF

[navjotjsingh]

No Problem copy your bookmarks.html from C:\Documents and Settings\Administrator\Application Data\Mozilla\Firefox\Profiles\zcu5zj2g.default

to

C:\Documents and Settings\Administrator\Application Data\Mozilla\Flock\Profiles\zcu5zj2g.default

You can also use Bookmark Bridge to exchange Bookmarks between different Browsers.

[srijit]

ummm i tried what u said. but they are not appearing in Flock. anyway thanks
btw am not too fussed about blogging so am not missing much

[kato]

hey i got a invite in wordpress eventhough i had got the account through flock though it came after many days

[raj14]

I've been using Flock for quite some time, the Interface has ben ramped up, although, it's overwhelming, also, the Home, Refresh and Stop Buttons are placed awkwardly, i often press the 'Favorites Manager' when i wanted to click 'Home' FF has spolit me, msot site render on Flock Without a problem, so far i have installed 'Ad Block' Extensions, when i tried to install more themes, it sort of gave an error, saying no Themes are currently available, the website design feels amateurish since Web Site developers probably though Users are visually impared and cranked the Font to size 16. one more thing, does anyone know how to put Bookmarks on Toolbar like we can in FF, i tried, but it doesn't seem to work. thanks.

[Aijaz Akhtar]

@srijit
In my case it asked the bookmarks to be imported, I elected FF and Opera, and it did the needful alright.

[sagar_coolx]

ya its good but the show images\cached image\no images options like in opera are sorely missed.
does any 1 know a substitute for it?
wat about it in firefox?

[navjotjsingh]

Tools>Options>Web features Tab>Load Images in Firefox and Flock

[sagar_coolx]

ok. thanx. but is there any way to create a shortcut to it?

[readermaniax]

i still think that mozilla is good

[jay4u]

Will stick to firefox.. tried flock.. good but will wait till it mature enough

[maximus999]

Wld appreciate some screenshots......plzz post

[siriusb]

Originally Posted by sagar_coolx

ya its good but the show images\cached image\no images options like in opera are sorely missed.
does any 1 know a substitute for it?
wat about it in firefox?

ImgLikeOpera plugin works in ff but not in flock. You can probably try Flocker to import it to flock.

a will stick to ie

[LegendKiller]

Can someone tell me what wordpress is all about and how does it make flock a stand-out browser in comparison to great browsers like opera and firefox??
Navjot,
plz help me with favourites,Plug-ins:flashgot,roboform

[drgrudge]

Yesterday.. I saw an extension for FX, which does the thing Flock does, a editor for Blog. It's called Performancing for Firefox..
http://performancing.com/node/540