BBC Launches Hindi Mobile Site with Audio Programs

[leo61611616]

BBC has announced the launch of its mobile site, featuring audio, text and image content targeting India’s growing mobile Internet user base.

BBC Hindi is the first international broadcaster in India to offer all its audio broadcasts on its mobile site. The programmes will be available on demand within 20 minutes following their broadcast on radio. While BBC Hindi does not charge for this service, mobile operators will charge their subscribers for downloading of audio files.

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via BBC

[vickyadvani]

this shows how important is Indian markets for every1 now...