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21-09-2010, 01:41 PM
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#1 (permalink)
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Broken In
Join Date: Aug 2007
Posts: 125
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Talking Newspaper from The Times of India
Everyone who opened today's edition of The Times of India, where in a shock when they found their newspaper talking. The world’s largest circulated English daily, Times Of India surprised it's readers by placing a small embed audio device inside the newspaper. As people opened the page, they heard a robotic voice telling about Volkswagen car.
Hope that this innovative campaign would inspire other advertisers to follow a similar path. 
More at: http://www.sumtips.com/2010/09/talki...-of-india.html
Last edited by leo61611616; 21-09-2010 at 01:44 PM.
Reason: Updated with shots.
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21-09-2010, 05:52 PM
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#2 (permalink)
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Apprentice
Join Date: Mar 2004
Posts: 99
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Re: Talking Newspaper from The Times of India
ya i saw it today...it was a really nice add
__________________
Vicky Advani
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I said "no" to drugs, but they just wouldn't listen.
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21-09-2010, 09:53 PM
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#3 (permalink)
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PhotonAttack
Join Date: Oct 2007
Location: Chennai
Posts: 1,284
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Re: Talking Newspaper from The Times of India
it was there in THE HINDU also..
fond memories of musical greeting cards lol!
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__________________
In a time of universal deceit, telling the truth is a revolutionary act - George Orwell
|| तमसो मा ज्योतिर्गमय ||
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21-09-2010, 10:13 PM
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#4 (permalink)
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Human Spambot
Join Date: Aug 2006
Location: Aamchi Mumbai !!!
Posts: 4,227
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Re: Talking Newspaper from The Times of India
Yep, I liked the concept.
Have wrote a blog post on same, anybody interested can read it.
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ShutterTux - Photography, Linux & Life! : http://shuttertux.wordpress.com
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21-09-2010, 10:37 PM
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#5 (permalink)
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Right Off the Assembly Line
Join Date: Jan 2008
Posts: 23
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Re: Talking Newspaper from The Times of India
Its light sensitive. 0_0
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21-09-2010, 11:25 PM
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#6 (permalink)
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.
Join Date: Jun 2007
Location: New Delhi
Posts: 8,930
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Re: Talking Newspaper from The Times of India
My mom got scared.
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22-09-2010, 09:46 AM
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#7 (permalink)
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Uhu, Not Gonna Happen!
Join Date: Nov 2005
Location: Bangalore
Posts: 1,160
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Re: Talking Newspaper from The Times of India
I jumped!!!
I thought maybe it was someone of my secret admirers 
Turned out to be quite opposite...
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My personal blog - http://gagan.scholarguru.com
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22-09-2010, 06:26 PM
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#8 (permalink)
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Sami Hyypiä, LFC legend
Join Date: Jun 2007
Location: Нью-Дели
Posts: 2,138
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Re: Talking Newspaper from The Times of India
Quote:
Originally Posted by ico
My mom got scared.
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My mom got scared too
Quote:
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Originally Posted by Article
Now, we hope that this innovative campaign would inspire other advertisers to follow a similar path. So get ready for more such ads in the near future.
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While once in a while, this concept is good, but imagine it being used all over the place. 
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22-09-2010, 07:03 PM
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#9 (permalink)
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Broken In
Join Date: Aug 2007
Posts: 125
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Re: Talking Newspaper from The Times of India
Quote:
Originally Posted by Liverpool_fan
My mom got scared too
While once in a while, this concept is good, but imagine it being used all over the place. |
That's seems rather unlikely.. . that ad campaign might have costed heck lot of money..
__________________
Find me at: http://sumtips.com
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22-09-2010, 07:27 PM
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#10 (permalink)
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Right Off the Assembly Line
Join Date: Sep 2010
Posts: 45
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Re: Talking Newspaper from The Times of India
My brother kept showing it to me. Annoyed me.
There is an article in today's toi saying that some people thought it was a bomb or something. 
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22-09-2010, 07:39 PM
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#11 (permalink)
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Broken In
Join Date: Aug 2007
Posts: 125
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Re: Talking Newspaper from The Times of India
Quote:
Originally Posted by rgsilent
My brother kept showing it to me. Annoyed me.
There is an article in today's toi saying that some people thought it was a bomb or something. |
Wanna know something funny... the ad was also there in hindustan times and it also featured an article about it carrying the ad in today's newspaper but both TOI and HT did not talk about each other. Like seeing this kinda competition.. 
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Find me at: http://sumtips.com
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22-09-2010, 09:06 PM
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#12 (permalink)
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PhotonAttack
Join Date: Oct 2007
Location: Chennai
Posts: 1,284
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Re: Talking Newspaper from The Times of India
Quote:
Originally Posted by leo61611616
That's seems rather unlikely.. . that ad campaign might have costed heck lot of money..
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2.5 crores to each TOI and The Hindu for carrying the ad in around 22 lakh copies.
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__________________
In a time of universal deceit, telling the truth is a revolutionary act - George Orwell
|| तमसो मा ज्योतिर्गमय ||
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27-09-2010, 09:24 PM
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#13 (permalink)
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Apprentice
Join Date: Mar 2004
Posts: 99
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Re: Talking Newspaper from The Times of India
it was really innovative add....and the amt of money they spend on this was worth it...as the got the required attention from it
__________________
Vicky Advani
---------------------------------------------------------------------------------------
I said "no" to drugs, but they just wouldn't listen.
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