I have marked and re uploaded your image
1. Tells you the audio info of your file
2. Tells you the Video info of your file
Now lets see 1. Audio:
3. Tells you what codec has been used to encode the audio, in this case, mpeg-1 layer-3 or what you know as mp3
4. Tells you the sampling frequency, 44100 Hz, the bit rate, 128 kbps, and the type of production, joint stereo in this case
Now coming to 2. Video
5. Tells you the video codec used, flash video in this case
6. Tells you the length of the video
7. Tells you the bitrate of the video, 699 in this case
8. Fps or frames per second, 23.979 in this case
9. The dimensions or width and height of the video
Try to match all these parameters when you do a conversion. For example the bitrate of the video is 699. No point of encoding XviD at 1000 or 1500, you're wasting your time. FPS is 23.979. If you reduce it too much the video will become jerky