Tata Tea becomes largest selling tea brand

[iMav]

In the packed tea segment, Tata Tea, world’s second largest tea operation, has outplaced Hindustan Unilever to attain the top place in terms of sales volume during June 2007.

Tata Tea’s share stand at 19.2% in June as compared to 18.6% of HUL. HUL has been a leader in the Indian organised tea market with successful brands such as Taj Mahal, Brooke Bond and Lipton.


Tata Tea had been positioning its offering different and building a wider distribution network. It has witnessed strong growth in Tata Tea Premium and Tata Tea Gold and repositioned its Agni brand.


It has also forayed into new segments by launching Tata Tea Life with natural herbal extracts, Tetley Green Tea and a special long leaf single origin teas in the premium segment.
In 2002, HUL’s (formerly HLL) market share was 26.1% while that of Tata Tea was 16.3%. But the gap has been narrowing down since then and for the first time in June HUL lost its pole position to Tata Tea.

man ratan tata is on a roll ... big steel acquisiton, now his eyes on jaguar and land rover, the 1 lakh car, and now this ... boy tata's rock

[praka123]

chai chai chaaya!and fyi tata tea is here branded and sold as Kannan Devan Tea.

[~Lil JinX~]

This is good news, I guess. Some of India's traditional industries is actually recognized (and reputed) in the worldwide market.

Still, I prefer coffee

[mustang]

This results shows the regular growth of tata company in this competitive market,thias products were exported in the whole the whole world,shows the consumption & the demand of every one.