Sahara to dissociate with BCCI/IPL!!
Quote:
Our association with Team India was primarily emotional and all along, the journey was indeed, a privileged one for the entire Sahara India Pariwar.
It was an emotional decision for us to start this sponsorship but our emotions were never appreciated and many genuine situations, were not given due consideration at all.
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Still I have high hopes that the Great BCCI wont learn a lesson from this
Source
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An expert is a man who tells you a simple thing in a confused way in such a fashion as to make you think the confusion is your own fault. William Castle
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