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Re: Micromax does it again - Brilliant Advertising
Do they still get their phones made through chinese manufacturers and/or substandard manufacturing process? If they do, they need to stop wasting money on such ads and for starters should save money to buy laser etching tools rather than using toner ink printed paper, sodium and bunch of sandpaper.
Re: Micromax does it again - Brilliant Advertising
Yup very good advertisement. What are the specs?
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Re: Micromax does it again - Brilliant Advertising
Problem with micromax is they are stereotyping themselves as a maker of low cost low quality use and throw handsets. This is bad for their business. Especially if Indian government wakes up and puts up stricter radiation regulation rules for phones disqualifying the cheaper products. Then even if micromax launches only high end devices that are actually good, people will still see them as makers of cheap low quality phones and not buy their products.
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Re: Micromax does it again - Brilliant Advertising
Quote:
Originally Posted by MetalheadGautham
Problem with micromax is they are stereotyping themselves as a maker of low cost low quality use and throw handsets. This is bad for their business. Especially if Indian government wakes up and puts up stricter radiation regulation rules for phones disqualifying these products. Then even if micromax launches high end devices that are actually good, people will still see them as makers of cheap low quality phones.
As you said, Micromax is in business of low cost phones..i don't see them building a high end phone. Also they are eating Nokia's share of low cost phone market.
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Re: Micromax does it again - Brilliant Advertising
Quote:
Originally Posted by noob
As you said, Micromax is in business of low cost phones..i don't see them building a high end phone. Also they are eating Nokia's share of low cost phone market.
This particular phone advertised is worth 18.7k something and has a Tegra2 1GHz Dual Core processor. From what angle is this not high end ?
And no way are micromax even getting close to eating Nokia's share of low cost phone market. The only place micromax shines is in under 1.5k segment and perhaps the under 2.5k QWERTY segment. Anything above that and you have proven phones from nokia like C1-02, C1-01, C2-00, X1-00, etc which are preferred over micromax for their reliability and their more feature rich S40 operating system.
As to what I said about brand image, wait and see how many people willingly pick up this micromax "superfone". I agree it has great hardware, but with LG Optimus 2x in the same price range....
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even if packs a Tegra3 quadcore at the same price, general public will go for a single core packing Neo V or Arc.
it'll take a long for local indian mobile companies to break into the 10k+ mark successfully. currently they are best offering 15k mobile specs at 8k mark.
Re: Micromax does it again - Brilliant Advertising
Quote:
Originally Posted by Sam
even if packs a Tegra3 quadcore at the same price, general public will go for a single core packing Neo V or Arc.
it'll take a long for local indian mobile companies to break into the 10k+ mark successfully. currently they are best offering 15k mobile specs at 8k mark.
This exactly was my point some posts ago.
Besides, when it comes to high end hardware, companies like LG and Samsung are starting to break the price barrier really hard. This particular Micromax A85 is nearly 19k. For 20k you get LG Optimus 2x or Samsung Galaxy R, the former with 8MP cam and the later with 1GB RAM. Both have brand backing and custom rom support on XDA Developers. I wonder who will buy this "superfone" or whatever micromax calls its mobile.
I think these Indo-chinese companies should start manufacturing cheap tablets, mp3/mp4 players and ebook readers instead of phones. Atleast these devices will not have radiation problem because of SIM not being present. And people will actually consider their products then.
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