Books with photos that move - Harry Potter-style - may soon be with us. But before that, get ready for boxes of cereal that extol their own virtues via a built-in video display and chocolate bars that flash and flare to attract your attention.
Siemens has announced a new type of colour display screen so thin and flexible it can be printed onto paper or foil, and so cheap it can be used on throwaway packaging.
A spokesman for the company, Dr Norbert Aschenbrenner, said the screens would be able to do everything a conventional TV could, albeit with slightly lower quality.
The first examples would be on the market by 2007, Dr Aschenbrenner said.
Books with photos that move
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