what is the ocular effect?

[chicha]

i found this very interesting site http://www.00112358.net/.
i googled it found its something to do with ocular effect, but the rest i did not understand. any one know what this is?

[hansraj]

i dont think its more than a small game sort of a thing. once u cross the game it leads u to a website. may be ...an advertising gimmick
http://www.vixtattoos.com/

[chicha]

that possibility never crossed me, as you said it could be an alobrate publicity gimmick. and i think its a nice one too. not like our bollywood movie's publicity.