What I observe is that the fairer sex uses computer mostly for chatting (all the gals......techies+nontechies), doing web designing and architecture (most of the techy gals) and programming (very few techy gals). They r ignorant about the latest updates in technology and dont know beyond what they were taught in skools, colleges and training in companies. So its really not surprising to know about the statistics of the survey!
I think opensource developers shud create some softwares on beauty, facials, hairstyles, cooking, dress sense etc. I bet it will recieve a boost then.