Indiagames Joins Forces With EA

[tarey_g]

EA AND INDIAGAMES PARTNER TO LAUNCH KEY SPORTS, SIMULATION AND RACING MOBILE GAMES IN INDIA

Mumbai, Hong Kong, and Redwood City, CA -- November 30, 2005 – Electronic Arts (NASDAQ: ERTS), the world’s leading interactive entertainment company and Indiagames, a global leader in the distribution of mobile entertainment, today announced that the companies have signed an exclusive multi-year licensing agreement that will bring EA’s roster of mobile games to consumers across multiple mobile carriers in India. The games initially released through Indiagames will include Need for Speed™ Underground 2, Need for Speed™Most Wanted, NBA LIVE 06, Tiger Woods PGA TOUR® 06, EA SPORTS FIFA 06, FIFA STREET 2,Madden NFL 06, SimCity™ andThe Sims™ 2.Capturing the essence of the hit franchises that inspired them, the mobile games are characterized by exhilarating gameplay, deep real-world sports rosters and advanced graphics.

“Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment,� said Jon Niermann, President and Managing Director EA Asia Publishing. “Indian consumers are quickly adopting a mobile lifestyle and we believe that this partnership will give people the opportunity to experience the fun and excitement of playing great games on their mobile phone.�

"We are thrilled to bring such legendary and popular games to Indian audiences. We are convinced that thousands of Indian fans will enjoy the opportunity to experience these games on their mobile phones,� stated Vishal Gondal, CEO of Indiagames.

Kicking off with the release of EA SPORTS FIFA 06 this calendar year, the line-up of EA games available in India is unmatched. EA mobile accommodates players who have either a few minutes to spare or those looking for a deeper, more immersive experience. Designed to be easy-to-use, all of the titles offer intuitive controls with gameplay that is fun for either 5 minutes or 5 hours. Whether gamers are playing street-style soccer against top professionals in FIFA STREET, building unique cityscapes in SimCity or looking for an adrenalin rush in Need for Speed Underground 2 and Need for Speed Most Wanted, EA’s wide breadth of titles offers something for everyone.

www.indiagames.com

[vijay_7287]

hopr this gets the prices down !!!