marulez
23-08-2007, 02:16 AM
Google has begun recouping its $1.6 billion purchase of YouTube (http://www.youtube.com/) two cents at a time. Google (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=Google&x=&y=) is now selling overlay advertising on a limited number of YouTube videos to a select group of partners at a cost of $20 per 1000 viewers. Some of the initial advertisers include BMW, Ford Models, and Warner Music Group.
The overlay ads appear 15 seconds into certain YouTube videos in a strip on the bottom fifth of the image frame, unless ad blocking software (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=software&x=&y=) is active. They last for 15 to 20 seconds.
Clicking on the overlay pauses video playback and opens a new Flash (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=Flash&x=&y=) window atop the video window to play an expanded interactive video (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=video&x=&y=) ad. The initial overlays and click-thru windows (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=windows&x=&y=) can be removed by clicking a close button in the upper right-hand corner of the graphic.
The Warner Music Group ad (http://www.youtube.com/watch?v=YcGUKtzBCbA), for example, opens a Flash-based album browser that lets the viewer scroll through albums by Warner artists. Clicking on a given album will open a new browser window with additional information about the album and artist, provided pop-up blocking is disabled.
Google decided to use overlay ads because users didn't respond well to pre-roll ads, which play for a set period of time before the requested video begins. The abandonment rate was higher than Google was willing to accept, a company spokesperson said. In contrast, the number of overlays closed by users was less than 10%.
Source (http://www.informationweek.com/internet/showArticle.jhtml;jsessionid=40TLV1YBWE4NUQSNDLPSK H0CJUNN2JVN?articleID=201801805)
The overlay ads appear 15 seconds into certain YouTube videos in a strip on the bottom fifth of the image frame, unless ad blocking software (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=software&x=&y=) is active. They last for 15 to 20 seconds.
Clicking on the overlay pauses video playback and opens a new Flash (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=Flash&x=&y=) window atop the video window to play an expanded interactive video (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=video&x=&y=) ad. The initial overlays and click-thru windows (http://www.techweb.com/encyclopedia/defineterm.jhtml?term=windows&x=&y=) can be removed by clicking a close button in the upper right-hand corner of the graphic.
The Warner Music Group ad (http://www.youtube.com/watch?v=YcGUKtzBCbA), for example, opens a Flash-based album browser that lets the viewer scroll through albums by Warner artists. Clicking on a given album will open a new browser window with additional information about the album and artist, provided pop-up blocking is disabled.
Google decided to use overlay ads because users didn't respond well to pre-roll ads, which play for a set period of time before the requested video begins. The abandonment rate was higher than Google was willing to accept, a company spokesperson said. In contrast, the number of overlays closed by users was less than 10%.
Source (http://www.informationweek.com/internet/showArticle.jhtml;jsessionid=40TLV1YBWE4NUQSNDLPSK H0CJUNN2JVN?articleID=201801805)
Copyright © 2007-08 Nine Dot Nine Mediaworx Pvt. Ltd. All Rights Reserved. Designed by