Anindya
17-08-2007, 11:34 PM
American consumers still like Apple and Google, but not as much as they did last year, a new report indicates.
Both companies rank near the top of their respective industries in the latest update of the University of Michigan's American Customer Satisfaction Index, which will be released today. But both companies' rating in the index slipped over the past year.
That decline could have long-term repercussions for both companies, said Claes Fornell, a business professor at the University of Michigan who heads up the index. Companies who see their customer satisfaction rating change often see their profits change in the same direction, Fornell said.
Source (http://www.mercurynews.com/ci_6618346?nclick_check=1)
Both companies rank near the top of their respective industries in the latest update of the University of Michigan's American Customer Satisfaction Index, which will be released today. But both companies' rating in the index slipped over the past year.
That decline could have long-term repercussions for both companies, said Claes Fornell, a business professor at the University of Michigan who heads up the index. Companies who see their customer satisfaction rating change often see their profits change in the same direction, Fornell said.
Source (http://www.mercurynews.com/ci_6618346?nclick_check=1)