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Originally Posted by Keith Sebastian
There's also the matter of lack of trust. Reason = dishonesty. Cause = don't know, maybe Indian genes 
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I could write a book about this ...
Living in a remote part of the country, I always prick up my ears at any mention of online tech shops. Years ago, I used to buy from eBay-USA and they were delightful experiences, except that sending the payments was a big hassle.
Then came Indian auction sites - Yelam, Bidorbuyindia, Baazee, etc etc., and it was shocking to see the blatant and often clumsy attempts at cheating by so many sellers. Many if not most buyers seemed to be no better. It completely put me off from online buying for a couple of years. But Baazee made valiant efforts to improve matters, and things slowly began to look better. But a prospective buyer still has to read between the lines when checking out an item for sale.
Auction sites are not exactly the same as online stores - I just mentioned them as a follow-up to Keith's comment about the Indian mentality. It would be great to see places like techmirchi succeed where so many others have failed.
Those of you in the south may like to take a look at
www.computerwarehousepricelist.com. I haven't bought from them - too far for me, with the attendant problems of logistics. But their prices and terms of business look fair, and they have a regularly updated price list.