[victor_rambo]

As per my knowledge, patents are granted only for an non-obvious idea/IP. Innovators of many obvious products apply for patents. Eg: The email service provider Bluebottle.com. I agree that their method works completely but still the idea which they use is pretty obvious.

When a product is advertised as "Patent pending", most people subconsciously assume that it is patented by the innovator or that within short period of time the innovator will get this patent sanctioned. However, it is incorrect.
Advertisers know how precious the word "Patent" is few of them have exploited in politically correct but ethically incorrect way. Many already know that patents won't be sanctioned, but still they file for it so that they can asvertise as "Patent pending" and boost the image of the product.