[navraj]

Make a Open Source Section in the Development tools and give some free tools/servers for the same. This includes PHP, MySQL, Apache, Notepad++, Postgresql etc. Apart from this, you can give some embedded servers for the newcomers in which PHP is already embedded so that they dont have to configure it.
Moreover, you can add the E-books for the above also so that users can install them and learn them through your ebooks.