Well it's about damn time, they really started fighting each other like ATI and nVIDIA Do instead of being all pansy about it, both companies launch equally good processors, before AMD Became mainstream Intel was the leader, true AMD offer better performance due to increased 14.4GBps Bandwidth as oppose to 6.4GBps for Intel CPUs, but Intel Processors alwyas had a edge over AMD in SSE2 Instruction department and True Multi tasking. it's pity Intel didn't offer any Processor which can hold a candle to likes of Athlon 64-FX Processor but maybe this In-Your-face Challenge from AMD would do the trick, or Scroo Intel for Ever