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One thing thats really good about Apple is that they manage to attract huge companies (take for e.g Johnson & Johnson). Their business is just too good (not for customers). They know how to make money out of lifeless stones too!

The best thing I liked about the new SDK was the set of new APIs which allows seamless communication with external devices. The global search in 3.0 is a welcome addition and of corz the company managed Push service (only time will tell how scalable it is!).