Vinod Yalburgi

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Posted on 13-07-2011

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CASIO India has today officially unveiled the world's first eco-friendly 3D LED projectors in India. The new projectors use a mercury-free semi-conductor light source and provide high brightness levels up to 3,500 ANSI lumens, which is its main USP. Based on the target consumer segment and the component features, the new projector series is broadly classified into three types namely: Short Throw, Pro and Standard models.

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Speaking on this occasion, Mr. M. Naka, Managing Director, Casio India briefly explained that the new range of projectors were aimed at revolutionizing the Indian market with innovative features like 3D projection of images with stereoscopic glasses, use of interactive pointing device in presentations, which doubles up as a remote controller featuring mouse operations as well as the ability to write on the projection screen with it.

Immediately following Mr.M. Naka's speech, Mr. Kulbhushan Seth, Head of Sales and Marketing, Casio India briefed us about the eco-friendly concept behind the design of the new projectors , which use semi-conductor light-source in place of the conventional mercury lamps to eliminate the release of toxic elements into the environment. He further added that the launch is mainly targeted at the education and corporate sector for interactive classroom learning such as the mathematics teaching tools to explain the concept graphically or with illustrations to bring out better understanding among the students. Also, he revealed about company's plans to have regular correspondence with teachers and professors across the globe to regularly update and customize the tutorial content for the students benefit.

As part of the demonstration, CASIO further revealed the core technologies behind its new range of products, which are as below.
a) Digital technology: ranging from digital watches to cameras, which form CASIO's largest market share among the products it manufactures.
b) Energy efficiency: CASIO aims at offering less power consuming products with greater performance to its consumers.
c) Miniaturization: increase portability and improve usability by decreasing the product size.
d) Superior usability: provide customizable options depending on target customer needs.
e) Durability and toughness: make products that can withstand environmental effects like heat and rain with water proof and thermal proof gadgets.

CASIO's concept behind its new Laser & LED hybrid technology

CASIO aims to provide technologically advanced features to the masses by replacing the conventional mercury lamps with laser & LED hybrid light sources. Thereby, it intends to overcome the 200 to 400 lumens brightness limitations with the conventional LED projectors. Also, the lack of crispness with Blue and Red colours on existing LED projectors while increasing the brightness levels can be overcome by passing the Blue light through phosphor. This in turn enables you to get better colour balance without compromising on the optimum brightness levels. Another advantage with the new technology is the long lamp-life of about 20,000 hours opposed to the normal LEDs producing just 2,000 hours. The other benefit of implementing the hybrid technology includes quick start functionality, which enables you to get full brightness levels within 5 seconds of turning on the projector with no cooling down process.

Read on to know more about the three new models which were announced in the launch...