Kingston releases special edition 'Dum Maaro Dum' pen drives
Kingston Digital has released a special edition of its DataTraveler pen drives, themed after the newly released Bollywood film – Dum Maaro Dum, starring Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati.
Called the Special-Edition DataTraveller Mini Fun 4GB, it should be available across all major retailers in India. Apart from Dum Maaro Dum packaging on the outside, the special edition USB drive comes with exclusive Dum Maaro Dum content pre-loaded inside, including a plot summary, trailers, character sketches, wallpapers and ringtones.
Kingston tied up with Fox Star Studios to create this special edition USB drive, and while you might be sure that Kingston did this after the fact, you should know that the climax of the movie also features a Kingston USB drive in it! Kingston Digital will also be rolling out a full contact Dum Maaro Dum themed marketing campaign, which will include co-branded outdoor campaigns, contests and advertisements.
Speaking about the new pen drives, Vivek Krishnani of Fox Star Studios said:
"We are happy to associate with like minded partners like Kingston, as our objectives of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content - a collectible item.”
Like all Kingston USB flash drives, these special editions will also carry a five-year warranty and enjoy free tech support.
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