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Nokia launches Lumia 800 and 710 in India, with extensive promotional campaign
Nokia has launched its first Windows Phones, the Lumia 800 and Lumia 710 in India today, pricing them at RS. 29,999 and Rs. 18,999 respectively. The devices will be available in metro cities right away, and will make it to more than 100 other cities within the next few days, according to Nokia India Director (Marketing), Viral Oza.
Nokia’s Amazing Everyday campaign is one of its most extensive till date, with the Finnish mobile manufacturing truly trying out of the box approaches when it comes to advertising for the devices. The company has a lot invested in the launch of the first Nokia Windows Phones, with many hopes riding on the success of the platform. Many experts feel the company is putting all its eggs in one basket, by limiting itself exclusively to Windows Phone 7.
Some of the novel methods Nokia has employed to promote the two new Nokia Windows Phones across the six Indian metro cities include the following:
New Delhi: Vehicles passing through Delhi-Noida-Delhi Freeway will be exempt from paying toll tax from 8:30 AM to 10:00 AM; Blue Santas will give mall customers special chocolates and coupons; an articifical snow zone has been recreated at certain PVR outlets; a music concert; and lucky draw winners will receive their Lumia 800 at F Bar.
Bangalore, Chennai & Hyderabad: Winners of lucky draw will get a 30 minute luxury helicopter ride, after being picked up in luxury cars; some winners will get a special BMW drive; two other lucky winners in each city will get a personalised dance class and luxury dinner; other winners can enjoy a parasailing session, catamaran ride, and luxury dinner with their families.
Mumbai: Dance performance at the famous Blue Frog club; special free food and drink offers at PVR cinemas
Kolkata: Salt Lake will feature a ‘winter wonderland’ created with artificial snow
Apart from this, 5,000 of Nokia's best retail outlets across the country (including Nokia Partner, Priority, and multi-brand stores) will get a futuristic Nokia Windows Phone “Amazing Everyday” branding, and, will feature trained staff that will be able to give consumers live demonstrations of the products.
To know more about the specifications of the Nokia Lumia 800 and Lumia 710, as well as exclusive new services and features such as Nokia Maps & Drive and Nokia ContactsTransfer, check out our previous coverage. Do also check out our review of the Lumia 800, here.
Do let us know what you think about the pricing of the two Nokia Windows Phones, in the comments section below:
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Source: Economic Times
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