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CES 2012: Intel unveils new Reference Design Smartphone
Intel came out with a great big bang at the first day of CES 2012. Paul Otellini, President and CEO, Intel corporation, graced the keynote floor to give tech enthusiasts some exciting news. After a brief introduction from the President and CEO of CES, David Shapiro, Otellini took centre-stage, in stark contrast to Steve Ballmer who shared the limelight with Ryan Seacrest.
Not with ultrabooks or PC computing, but Otellini kicked off his CES keynote with Intel’s focus on smartphone computing. Promising the audience that the best of Intel computing will now be available for smartphones this year, he went on to unveil the new Intel Reference Design Smartphone, kind of a platform to ensure the best end user experience on a smartphone.
To drive home his point in the jubilant and expectant crowd of journalists assembled in The Venetian ballroom, Otellini welcomed on stage Liu Jun, Senior Vice President and President of Mobile Internet and Digital Home Group, Lenovo, to pull a rabbit out of the hat.
Mr. Jun wasted no time in pulling out the Lenovo K800, the world’s first Intel architecture smartphone to instant applause within the crowd. The phone is based on the 1.6-GHz Intel Medfield processor, has a 4.5-inch 720p display, and runs Android 2.3. The Lenovo K800 also sports an 8 MP camera with support upto ISO 3200. It will be launched in China in Q2 2012 and shortly after the rest of the world.
Some of the highlights of Intel’s Reference Design Smartphone are smartphones touting an 8MP camera, 15 fps compatibility, HDMI 1080p video playback 6 hours, audio playback of up to 45 hours, as well as 3G talk time of 8 hours, and standby time of 14 days. Plus, it’s more energy efficient. Without a doubt, Intel has built a great platform to build upon.
After a brief hands-on demo of the Reference Design Smartphone, Otellini also invited on stage Sanjay Jha, CEO of Motorola Mobility to announce a strategic, multi-year partnership between Intel and Motorola. Under this development, Motorola will start shipping smartphones based on the Atom and Android platform by the second half of 2012.
So without a doubt, Intel came out with all guns blazing to signal its intent to enter the smartphone market with a huge bang.
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