Apple iPhone 4 8GB variant to be relaunched in India?

January 14, 2014, 2:14 IST

Abhinav Mishra

With feeble sales number in the last quarter, Apple may relaunch the 8GB version of the iPhone 4 in the Indian market for Rs. 15,000 through buyback and EMI options.
Apple iPhone 4 8GB variant to be relaunched in India?

After losing sales and market share in the mid-segment to rival Samsung in the past quarter, Apple may relaunch its 8GB version of the iPhone 4 in the Indian market.

According to reports, the iPhone 4 will be priced at around Rs.15,000 through buyback and EMI schemes compared with its old retail price of Rs.26,500.

Since Apple has stopped production of the iPhone 4 last September , they are likely to source unsold inventory from around the globe for the Indian market. Though, this cannot be independently verified. According to a senior executive working with a top electronic retail , the iPhone 4 8GB model was one of the three top selling models by unit sales.

"While there is still a latent demand for the iPhone 4 due to its attractive price in India, the model has lost favour in matured markets and hence it may not make sense for Apple to start fresh production since it follows economies of scale," Economic Times quotes the senior executive as saying.

Reports further claim Apple's two distributors Reddington and Ingram Micro in India are planning a relaunch of the iPhone 4 8GB so that Apple can take advantage of the Republic Day sales bump.

Source: ET


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