Airtel launches new Facebook no internet-required access service in India
Airtel has launched the world’s first USSD-based Facebook access service in India, a way to access the everyone’s favourite social network without an internet connection. Airtel users will be able to update their Facebook status for free, and, for Rs. 1 a day, view/comment/Like news feeds, post on walls, confirm friend requests, find and add friends, and view notifications.
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Because USSD (Unstructured Supplementary Service Data) is a session-based communication, unlike SMS, which is transaction-based, it has significantly faster response times, and is more suited for content-based and interactive applications. It functions somewhat like a menu-based browser. The technology is unique to GSM, and is a built-in way to transmit data over signal channels. Airtel’s USSD solution is based on Fonetwish, developed by U2opia Mobile.
Commenting on the service, Mr. Henri Moissinac, Head of Mobile Business, Facebook said:
“At Facebook, we are always exploring ways to enable people to easily connect and share with friends on Facebook wherever they are, whenever they want...This innovative USSD-based Facebook access service that will be offered by Airtel is another affordable and easy way for people to stay connected with their friends and family through Facebook.”
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