Chrome Web Store gets desi, with India-specific content and apps
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Not long after kickstarting its YouTube Partner program in India, Google has officially brought the Chrome Web Store to the country, along with 23 others across the world. While users globally had access to the Chrome Web Store before this (it was launched back in December 2010), users in India will now find local content on the web app store, such as regional music and infotainment, as well as themes, and extensions.
To begin with, the India’s Chrome Web Store kicks-off with such region-specific content as ESPN Cricinfo, Midday, Saavn, TurboCricket, BookMyShow, Jagran, and Midday. Unfortunately, there’s no way to sort for India-specific content, and so far, no such themes or extensions were visible. More will follow soon presumably, and hopefully, more search filters.
Undoubtedly, Google perceives India as fertile ground to build a strong Chrome/web app developer base.
We wonder if the browser-based "open" Chrome platform is wide enough to inspire much interest from Indian firms, and if things like extensions might just be too generic for country-specific interest. With its apparent confidence in these, and its numerous other browser-independent online products and services however, Google might have a big hand in ushering Indian consumers to e-commerce maturity.
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