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Posted on 21-05-2008

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Zapak announced their mega association with Shahrukh Khan’s IPL Team - Kolkata Knight Riders to create an online game on cricket

Zapak Digital Entertainment, India’s online gaming portal, a Reliance ADA Group Venture, announced their mega association with Shahrukh Khan’s IPL Team - Kolkata Knight Riders. Bollywood superstar Shahrukh Khan, owner of the Kolkata Knight Riders team was present on this occasion with his entire team to announce this association.

As a part of the association, Zapak.com is the Official Gaming Partner for this IPL team and has created a dedicated cricket zone on the official website of the Knight Riders - http://www.kolkataknightriders.com/games.ph. This zone will host 10 of world’s best cricket games for the users out of which 5-6 games will be custom built specially around Knight Riders. Currently there are four games running live on the portal.

Speaking on the association, Shahrukh Khan said, “With this association our key objective is to get all cricket fans feel that they are a part of the team. There is a varied array of games in the gaming zone which will cater to all types of cricket fans. For a player interested in bowling there are games based on bowling, for a player interested in batting there are games based on batting and for a general fan of the game there are also quiz based games to check their knowledge on the game. And there is no stickier application than cricket based gaming on the internet to get the fans interested.”

On this association, Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said, “Zapak.com offers 18 interesting games based only on cricket. We at Zapak have a record of more than 80,000 users playing cricket on our website everyday. Cricket is in the Indian DNA. This association is made with the objective to build a community around this IPL team and give the fans a chance to play cricket by being a part of the team in various avatars. The Get Knighted Contest that we will roll out across the country will get cricket fanatics hooked on to Kolkata Knight Riders.”

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