Nash David

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Posted on 01-07-2008

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Company Plans

ideaForge seem focussed on reaching the extended rural Indian market. They claim to be on the verge of some strategic tie-ups with leading cellular operators of India, so that they have a wide distribution network. Further, their products are also available in major outlets such as RPG Cellucom, Hot Spot, the Mobile Store, Indiatimes shopping, eBay and Storrz. Our first apprehension, when we heard of their products was their Chinese counterparts. But as they believe, they are not here to compete with Chinese products. They believe in quality, which is visible from their replacement guarantee. If you find manufacturing defect in your product, it is replaced straightaway. They also have plans to improve their design in future models. “We plan to include options for storage of charge, and reducing the required effort, so that the consumer can get maximum charge with minimal cranking,” according to Ashish Bhat, who handles the electronic design, as well as the research and development initiatives at ideaForge.

Initiatives For The Environment

If that’s not all, they also are responsible in their conduct towards the environment. Talk of global warming and hazardous materials, and they say they’re already getting their company on track.

ideaForge is en route to compliance with the required quality certifications. In addition to this, they also plan to comply and achieve certification in certain crucial environment-specific standards—the primary being RoHS compliance. Although ideaForge doesn’t directly manufacture the chargers, they are still doing their bit by ensuring that the manufacturer that does the job also has the required certification. According to Rahul Singh, who looks after the manufacturing, production and other ancillary responsibilities, “We have outsourced this work to several manufacturers and we ensure that they are RoHS compliant, especially, the Chinese source of some raw materials. Other than that, the paper that is used for packaging are from wood-free sustainable forest resources. Even the ink used for printing on their products is “heavy metal-free”.

If you too, would like to do more than just talk, and make a difference to our society like ideaForge, write in to us...

nash.david@thinkdigit.com